SEO-Friendly content is the content that is created to rank on top in the search engines. Digital marketers feel that it is important to stuff relevant keywords, which makes it easier for the search engines to find, analyze and connect your content with the topics that you have covered. However, the process of creating SEO-friendly content not just based on using relevant keywords, but it attracts a lot more than that. Digi Kaksha is a digital marketing training institute in Delhi, which is now going to tell you tips and tricks to write SEO-friendly content.
Headlines and Subheading: A must
To optimize your content well, it is important that you use headlines and subheadings. It not just makes the writing skimmable, but easier for the readers to read. If the reader likes, there are chances that they will share it further.
The same is with the search engine robots, as headlines will make it easier for them to understand your content, when they crawl through your website. Using relevant headings and sub-headings will improve keyword capacity. However, keep in mind NOT to use keywords irrelevantly.
Interlink your content
It is one of the effective ranking strategy, where the content that has higher linkages have more chances to rank on top. Thus, it is important to have external and internal linking to rank better in the search engines. However, to attract more user traffic to your website, make sure that interlink your older content with the newer posts, which will help the search engine bots in finding you and also your readers can easily stay updated with your new content. Linking also validates your website making it credible to the user. Digital marketing training institutes in India suggest that a website must use credible sources to build trust among the readers.
Optimize the length of your blogs/articles
Earlier the content on the web was enough with a few hundred words, as it was based on the more you post, the higher is your ranking and the user traffic.
This number game is not followed today and it is a rare case. The articles today are more than 2000+ words and published either weekly or monthly. It is in the meantime that Google started prioritizing content with higher quality content, even if it is longer. The aim is to provide the reader with the best of the solutions. You can also try different writing styles and can analyze the performance to know what kind of content the reader likes the most. The one that generates the higher conversions is your go-to content type that most of your readers love to read and share.
Choose Relevant Keywords
Before you start writing your content, it is important you do some research. The research here includes, keyword research, audience research and content research. Do not leave SEO optimization for the last moment, rather utilize the tools, find out relevant keywords based on the searches and get the idea of what you need to write.
Find the relevant keywords and incorporate them into your content. This is the approach that most of you should use, which makes it easier for the creator to strategist content.
Optimize images and make shareable content
Other than these tips, the other two important tips include optimizing your images and making your content shareable. You can add relevant keyword to the images and provide the ALT tags relating to the essence of the image. However, you must optimize the size of the images too, as the larger files take higher time to open, which might reflect bad on your SEO. Next, you can make your content shareable by add the links to share. You can add social media buttons to make it easier for the reader to share the content directly on any social media platforms.