In India, there are approx. 391.2 million internet users, and half the percent of these internet users use digital marketing platforms. According to the report from Google, India's spending digital market consumer in 2020 is to increase by $100 billion. This certainly will increase the scope and benefit of digital marketing. For young aspirants, the digital marketing is going to be a demanding platform to make a successful career. Institute like Digi Kaksha offers advanced digital marketing course for young aspirants to learn and get involved in upcoming changes in digital world successful.
The Scope of Digital Marketing-
If we consider the way digital marketing growth is taking place, the scope for young aspirants to make career is very bright. Brands are investing more on digital marketing services to reach out the maximum audience. Businesses today are relying on digital channels including social medial, search engines, email marketing and websites. The internet penetration is on a solid growth. By 2023, the number of active internet users in India is set to reach by 666 million. One reason why businesses prefer online or digital marketing service because it is cheaper and offer higher reach.
Choosing Digital Marketing as career-
Huge Job Opportunity-
Since, digital marketing offer reliable, growth oriented and user engagement service, brands consider using this platform for business purpose. Since, more and more companies are engaging into digital marketing, young aspirants have enough job opportunities in this sector.
Flexibility-
One of the benefits from digital marketing is the industry celebrates open culture. If you have good skills and tools, then digital marketing becomes handy and offers good return. There are different positions available to take up like- Social media marketing executive, online reputation management executive, digital marketing manager, and many more.
Certification-
Digital marketing certification is a big push for your career. Institute like Digi Kaksha offers digital marketing certificate after completion of the course. This helps students to seek better opportunities with prominent digital marketing companies.
Future of Digital Marketing jobs-
Since the Indian internet sector is going to be in billion in coming years, companies are now shifting from traditional marketing to digital marketing. Companies are hunting for skilled digital marketing experts to work on creative aspect of marketing brands in different platforms. For aspirants, this is the right time to get into the digital marketing training and give a positive route to your career.